He notes of a great transformation for WTA for February 27, 2025, the organization, website, social media channels and other platforms. This is the most important repairs since the last redemption of 2020, and it brings a surprising new look to the professional tennis of women.
A thick departure: Goodbye, hello green
This is not just a tennis court. This is our stage to rally the world. #Wtarylytheworld pic.twitter.com/qa64vmcncx
– WTA (@wta) 27 February 2025
One of the most dramatic changes is the way of leaving the symbol purple color scheme. For the first time on the deadline, WTA covers the green as the initial color, including a freshly fresh direction. The previous purple logo, a female tennis player, replaced the Oval-shaped WTA logo used in December 2020, in ten years.
Outside the logo, the revised WTA website presents delicate updates, although the overall design and functionality remains more unchanged from the previous version so far. True sliding is located in the brand’s renewed mission and messaging.
World Rally: A vision for the future
Intensified and ready for a rally ✨ #Wtarylytheworld pic.twitter.com/aj220ydgl9
– WTA (@wta) 27 February 2025
With the new slogan, the “world”, WTA intends to inspire fans, to raise athletes and to cement its inheritance as more than a sports organization. As part of the launch campaign, many of the WTA, the WTA emphasizes the “world” as an arena of the world, emphasizing both a competitive arena and shares personal stories of a platform for greatness.
Rebrand’s strategy
There are no restrictions, only opportunities 😤 #Wtarylytheworld pic.twitter.com/1geu17ebhk
– WTA (@wta) 27 February 2025
WTA’s trade section, WTA businesses, said that this rebranding initiative took place as part of a broader strategy to expand the global deficiency of women’s tennis. Brand specialists were informed about the cooperation with the cooperation of the Chapter and the Migration Studio, the connection of the athletes, fans and partners and the long-term value of driving.
Stylish and off in court 🤩 #Wtarylytheworld pic.twitter.com/kfpwawmhih
– WTA (@wta) 27 February 2025
On March 2, March 2, starting in BNP Paribas in the 2025 seasons on the site, today, today, today is officially distributed on all WTA platforms on all WTA platforms.
Campaign: A stage for greatness
To strengthen the new brand, WTA, Coco Gauff, OD JABEUR, Naomi Osaka, Zheng Qinwen and Aryna Sabalenka launched a global campaign. What does the ambitions and 60 seconds created by the agency’s brothers and sisters, players’ ambitions and his “to the world rally.”
The campaign creates a strong statement with the label line: “This is not a tennis court.” Instead, the court is described as a scene where athletes are the most powerful, influential and filtered mucus.
Honest, original and unapologetically unique 🫶#Wtarylytheworld pic.twitter.com/iapxlhd4xq
– WTA (@wta) 27 February 2025
What do you think about the new look of WTA? Share your thoughts in the comments! (Source: Wta(
