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The advisers warned the CEO of Stephen, the CEO of Aberdeen against rebranding, and even asked the active manager to remove the advice names from marketing material.
Bird in the active manager in 2020, Bird, in 2021, Abrdn’e Abrdn, although he was aware of the name of Abrond, brand specialists got acquainted with this process.
In order to delete the majority of the vowels on behalf of society, the bird’s work is already taken partially due to the internet domain name for Aberdeen. Leo Douglas’s board, in the department, said that the bird was decided to use two sources to use the name of Abrud.
Wolff Olins, who was preparing to help in a rebrand, called on Asset Manager to not cross the Abrdn. The Fund’s marketing was not responsible for the annexation of the consultation, which is part of the Omnicom group, and the name of the name.
Two of those familiar with the process, Abrud, reminded that when financial consumers were tested with focal groups, but the bird still wanted to move forward.
Rebranding was once a public, the successor Jason Windsor made the company’s brand to pass the company to Aberdeen last week.
The Group was formed in 2017 from the Aberdeen combination and auction of Aberdeen to create one of the largest active managers in Europe.
However, the bird was to combine the combination of two different cultures and a combination of a difficult environment for investors to lower valuable index audience.
By financing and closing the bird knife and closing and closing with the baltal workplaces, the group left the FTSE 100 and removed from FTSE over the past few years.
Windsor took the role of birds on the basis of an interim basis in the last May and became a permanent CEO in September.
At the beginning of this month, the financial time expressed its financial time so that Aberdeen’s new name “makes it so much for you to write and move forward.”
The Windsor added that the company did not spend money on the consultants to return the company to Aberdeen, the first Abrad did not show how much the first Abrad is spent on the situation, and people acquainted with the situation, such agreements cost about $ 500,000.
The Group returned to a profit because last year, because of its money and improves investment returns.
Aberdeen said: “This is a work to be proud of a promising future. Our customers are a pragmatic decision because our customers, people and shareholders are aimed at delivery for our shareholders.”
Bird and Flint did not meet the desires of comment. Wolff refused to comment on Olins.
