Starbucks splash between two types of CEOs: those who are worried about coffee and atmosphere and efficiency and operations.
Often CEO Howard Schultz, the CEO HOWARD Schultz looked pretty good in balancing both sides of the work, but always understood this in Starbucks (Wonder( It was a place to drink snake and coffee.
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CEO Brian Niccol must understand both the work and drink aspects of the work. As the Chipotle CEO, he focused on the chain dinner while developing his operations. Added a second “line” to each store to manage the most popular, mobile and digital orders.
Has improved the store experience in a meaningful way. Nikcol also included a limited time offers in a way that makes it special.
There is no background in the coffee, but he explained that Starbucks has already understood that he lost his way.
Picture source: Starbucks
Starbucks CEO clearly sets priorities
Nikcol was not shy in sharing the need to improve Starbucks. The company made it very clear in the first quarter.
“Our way to Starbucks in the United States is managed by four main initiatives, to meet Starbucks, it is the best job that Starbucks has not been rebuilt as society and ahead of our partners,” he said.
These are high goals, but they solve problems with both customers and employees of the chain. Began to change by doing something that could hurt in a short time.
“We started the frequency of offers based on the discount, resulting in a 40% less discount year,” he said.
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It was combined daily by providing some real value for customers.
“We have also removed the additional load for the customization of Nontairy milk and we have taken a few steps to make our price architect be more transparent for customers,” he said.
Show the world’s starbucks changed
Niktol noted that the winning week of the week “Coffee IRELI” advertising campaign also noted that it is called.
“Our work to restart our brand, only our main work is strengthening, but when we talk about our work, we have seen our turn in our sales mixture, after our customers, in our sales mixture.
The new General Director also promised to get rid of the indefinite menu.
“We are aimed at simplifying our menu to improve partners, sequence, manage customer satisfaction and develop the economy,” he said.
Menu changes have just started.
“In the coming months, you will see that the menu will start optimizing our victims, we will be engaged in almost 30% of both liquids and food skins to this market.
Nikcol wants to improve the work environment to allow employees to provide a better customer experience.
“Our order sequences became clear with our pilot work. In short, most of our investments in personnel and deployment, processes and algorithm are the great opportunity to present a four-minute waiting period,” he said.
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Starbucks added additional working hours in more than 3,000 US stores in more than 3,000.
“Soon, we will start the pilot pilot, looking at the pilot level to express the ability of our partners to serve the best coffee in the world at a moment.
