Southwest Airlines’s signature tagline “Bags Fly Fly” seems to be something of the past.
Since the date of about 60 years ago, the airline offered two free checked bags as part of the field to distinguish between competitors. However, in this summer, the rehears of the southwest will be forced to replace the motto with a new one: “Bags fly for additional payment.”
This will have to pay for any customer who is not members of the Southwest frequent fliers programs or improved seat, starting from reservations after 28 May Press release. The airline did not provide specific rates for new payments. Southwest also announced that a policy will be completed in a pandemic, which will end in a year after flight loans.
So far Reaction to new bags was extreme negative. However, when observed in the last few months of the Southwest, it is not fully surprising. Last month, the distribution of the Shares of Southwest (NYSE: LUV) decreased by 50% compared to five years ago. In order to aggressively reduce the southwest to calm investors, it was a mission and additional payments were in a mission.
These cost-saving policy changes, once the south-western brand visible, all the elements that differ.
Turbulence for the leadership of the southwest
He began in 1966, southwestern perks, with a unique perks, the seat, which gave the basis of unique perks and loyal fans, cultivated a reputation. However, this perks became the first in the company’s chopping block, as it was applied more spiritual premiums for reducing and selling.
During the last few months, along with opponents such as south-west, Delta and the United Kingdom, it is spread in a major overhaul designed to catch the profits and shares in the lower trajectory. The pace of this capital repairs was developed by Elliott investment management, which has a $ 1.9 billion issue. He often repeatedly criticized the southwest for the alliance and cutting costs.
The Southwest opened 2024 by debuting the re-designation of the internal cabin designated in the designated internal cabin this year. Customers claiming that the society is revised to take into account the image, based on the images provided by the company, because the company’s guidance seemed almost delicate and tough. Tiktok users called them “meadow chairs” and “ozemptic seats.” However, when it comes out, I do not have a place, the only larger plans of the seating room are just bigger plans.
Once one-time airline joins a corporate samity sea
Southwest, the last few bears spent the most different suggestions nigging. In September, the company said that one of the characteristic branding properties, which allows each south-western passenger to choose their seats while building a boarding school. At the same time, the company will change one-third of the places for “premium” departments coming with more indifferent, faster Wi-Fi and larger surface containers, of course additional costs
This new seating policy was enough to cause it Fast company Asking “South-West-Ness” by sacrificing an incredible reputation to make more profit than southwest. Even in September, the Southern-Western leaders claimed that the Southern-Western heads sign the signature “Bags Fly Fly” plan A very distant step would be “destructive”, Adding what they appreciate The charger bag fees will bring about $ 1.5 billion a year, but in the lost work will cost $ 1.8 billion. The program was the identity of the southwest, which is the rear side of the company’s “Bags Flies”, which is the rear of the center of the company that has been trading. This point Since 2009 and this Since 2023)
Now southwest, free bags collapse the last west of the brand personality, known for the background. The decline from fans was fast. In x, A Last Tweet 4000 Likes and counts, “If the south-western airlines gathered a focus group and asked them, let them know what the most stupid thing we can do to destroy our company.” This is what they come. ” Another tweet 11.000 With Likes, “is now aware of the southwest that people are not encouraged to fly with them?”
Popular feedback can be turned against airways, but the market confirms. In this writing, Southwest Are up to 9%. The market also responded to the air ticket and the other month in the other month when planning to sleep 15% of the corporate labor force.
As the southwest continues to move away from the southwest, it is just another wing set in an industry full of approved competitors.
