During this monitoring period, Feihe, Haogui and Balabala, respectively, the top 3 in the list containing comprehensive popular popular indices of 1.82, 1.64 and 1.50.
Source: Shiyan Consumer Index
Scientific research approval and ingredients high-level consumption, brand building individual product matrix and communication strategies
Brands such as Judgment, Feihe, Kangaroo Mother and Aitamei are at a high level. Brands such as Beaqin and a small white bear showed their competitiveness in their segments. The main and baby market accelerates the “delicate and layered operation” from the Pan-Crowd Coverage. Gaozhi’s branded brand high budget, high information has developed high-level products to meet the needs of users who have nine of users and high product functions. Among them has achieved the highest sales popularity of a number of high-level products such as Feihe, Xingfeifan Zhuorui and Zhengui.
Aidamei, mainly, promotes the lingyi series and the newly five list of the formula, which promotes the effects of formulas with the clinical empirical propaganda of formulas, “scientific research”. In the 1990s, mothers and “concerns”, the “concern” balancing focus on the emotional resonance of the product and “Ease of user experience”. For example, kangaroo mothers are focused on the group of pregnant women, “Mother is free shines.” In March, mainly skin care airbags, four-colored eye shadow, eyeliners, etc. As natural makeup products such as, it is more suitable for pregnant women to use to help mothers that are more suitable for women.
In the future brands, fashion mothers “decision-making reduction” and fashion mothers need to explore the latent needs of segmented groups such as fashionable mothers build a “identity expression” and the product of the product innovation and content operation.
The brand uses precise content to stratify operational channels aimed at open travel
Rating changes to brands such as Balabala, Deyou and October Crystal in March can be seen. Maternity and baby market difference, differ and brands seize segmented traces through the population stratification and scenario-based layout. Admission to the content operation, builds distinguished communication strategies based on brands, parenting stages and lifestyle advantages of parenting stages and lifestyle. Pangbaoshi created a “Child Care Friend Plan” for new mothers, Xiaohongshu has invited influential professionals and pedestrian psychological advisors to provide professionals and professionals for new parents; Fashion and convenience watched the “Fashion Mothers”, Barabala and Jinguan’s Spring Exit for Spring Families to prepare the Gift Plan “Open Oxygen. At the same time, the brand has joined hands with classical IPs, like the Ultraman and Peppa pig to compile children’s open sportswear, seized friends aesthetics and more elderly, and 5 years have helped 5 to increase 5 places in the month. Stamps use delicate content as a link to solutions related to solutions in specific scenarios to activate the user’s value.
The product focuses on popular open travel scenarios and brands are marketing access and product packaging. Deyou, in March, wet wipes, sun-wipes, sun protection, mosquito and other products, “the necessary goods for the walk”, unpretentious to targeting the scenarios of the family, “the necessary goods for walking in the spring” launched ” Little White Bear participated in the 11th place in the list and “Great Mama” constantly solves the anxiety of mothers related to water use with a continuous temperature trophy for open milk.
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Shiyan Consumer Compass series index report is a consumer index evaluation system developed only by the Shiyan index. This series includes the “Marked Consumer Popular Index List”, “Industrial Consumption Heat Index List”, “Product Consumption Popular Events List” and basic lists such as the expansion list of relevant areas. The consumer aims to present Trend features of the consumer world through objective and index assessment, industry and brand owners allow you to monitor the consumer market and increase the consumption market and increase the competitiveness of the work for corporate transactions.
The sustainable monitoring industry of the Shiyan Consumer Compass series index is as follows:
3c digital, shoes, clothing and accessories, food and fresh dishes, home appliances, sports and cleaning, home decor, car consumption, medical and health, medical and health, medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health, Medical and health.
Source: Shiyan Consumer Index
Defender
This list was compiled only by the Shiyan index. The ideas on the list, results and suggestions do not only represent the basis for reference or any specific investment advice or decision making.
The calculation of the information on the list has taken reasonable measures to ensure the reliability and accuracy of the data of the consumer platform, which is provided by the consumer platform, which is provided by the consumer platform in Shiya consumer platform, but it is impossible to rule out that the data has caused defined errors or deviations. In addition, some information in this report has not been officially inspected by independent third party auditors, so unknown errors or shortcomings may be. Special Reminder: The market situation can change at any time, so the forecasts, analysis and results in the report may be different.
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