Excessive media Spain announced that ESports organization expand to China Movistar koi this year.
The team aims to touch the Chinese Esports market, providing direct, localized fan engagement using special flow and social media channels.
In particular, Movistar Koi will be available in the Social Media Weibo, which is similar to Facebook in the Eastern world and protects the content related to esports.
The decision, excessive media, Movistar Koi’s mother company, wants to grow in high potential esport markets. While currents operations in Europe and North America, this is followed by the second largest expansion of the company in 2025 Last entries enter Latin America.
Why did Movistar Koi target China?
The strategic decision is also aligned at the end of this year’s current 2025 ESports calendar, where the world championships took place in China in China. Localized content can open more opportunities for the team, and 490 M Esports User, 490 M esports by the Chinese Audio-Video and Digital Publishing Association (ESC), can open their presence in one of the largest esport markets.
In 2024, the Chinese ESports industry was created 27.568BN RMB (~ £ 2.97 BN) Income, 80% came from live broadcast escort.
“Expanding China is an important step for a part of overactive media and the largest esport market in the world,” he said Adam Adamou, the General Director of the overactive media.
“China has a great, passionate fan base, and it gives Movistar Koi a strong opportunity to introduce a new audience. We look forward to increasing our real connections and our existence in the region.”
The head office is the owner of several franchise teams with Movistar Koi in Toronto, Canada, Overactive Media. In addition to competing in the legends and league league, the company has a call from the League of Toronto Ultra.
