STotify, on Wednesday (March 12), along with increasingly global listening examples, the first high and clear report to increase the number of musicians who earn a solid royalty from the platform.
“$ 10,000, $ 100,000, $ 100,000 and $ 1 million in spotify $ 1 million, at least three times more than in 2017,” says Sam DuboffThe global marketing and political head of the platform, music work.
And these artists come from wider countries. “Ten years ago, you should probably read in English and maybe in Spanish, you were really reading in Spanish to be a high ceiling,” Duboff adds. “Now only 100 million dollars of songs (royalties)” – only Spotify “- only English and Spanish, but also in German, Portuguese, French, Japanese, Korea and Italian. In addition, most important income artists in Spotify have the majority of royalties from the home market. ”
Probably more loudly and clearly, the final report is aimed at pushing popular complaints related to the flow period.
A frustration that is often sounded with the flow is that the most of the platforms will complain about the ability to make the most of the artists who want the most. Last year, for example, representatives. Rashid (D-mich.) And Slope (DN.Y.) presented the gratitude for musicians in the House of Representatives; Musicians and allied workers (UMAW) Association that helps to prepare the bill gossip It was necessary because “artists continue to be underground, and are exploited with flow platforms.” Throughout the Atlantic, members of the European Parliament also called the music industry to explore the “allocation of flow revenues”.
Spotify, the stream economy has a Sunni image: “More artist in each career” creates more artist’s royalties. “The company means music loading of unprecedented number of unprecedented people with a modern music view and the transparent volume of loaders seem smaller than time.”
At Spotify, according to the platform, in 2024, the number of at least $ 10,000, 71,200 artists reached 71,200, and the number of acts worth $ 100,000 from the volume increased to 12,500.
This royalties in Spotify grew faster than general music consumption in the United States in the United States (according to Luminat), but not as fast as 2023. “Duboff says. It is not unaware of the conversation about the increase in the growth in the United States and Western Europe.” We still see a ton of growth in mature markets. “We also see a very interesting growth in developing markets.”
Another idea that is high and clearly targeted as a high and “misconception”: the concept of title payments. “One of the best conversations with artists,” Duboff is about this perception of our understanding. ” “You hear people in the social media conversation, you think it is to pay for the head of all flow service.
“But no streaming service pays based on a certain flow level,” Duboff continues. “Each major streaming service pays on the basis of streaming streaming, ie the Royalty pool is divided due to the division of the rights of the total flows.
Duboff hopes that “demystify the idea of ​​streaming” and “demystify the idea of ​​streaming” and “can help artists help think in the true ways created by the royalty.” Nevertheless, after thinking about it, the actions can still defend for alternative payment methods as a user-centered model, which is still a few years ago. The living fee for the musicians offered to finance additional royalty payments – the flow is a penny that occurs in a penny, which is partially generated by an additional payment for each subscription.
Spotify also hopes to change perceptions about the highest gains. “When people ask, what kinds of artists are $ 1 million, the first hypothesis, the biggest hits of the biggest hits,” Duboff says. “The second thing we hear, ‘Popular decades ago are many inherited acts.’ The third is that there should be American, Canadian and Western European artists. “
According to Duboff, Spotify’s data flies in front of these assumptions. For a row, 80% of the $ 1 million earnings for the second year – about 1,500 artists
“Spotify Homeum, hundreds of millions of people all over the world,” adds duboff “and you can get income they bring.”
