After the pepsico design after about 13 years, the first head design expert-Mauro Porcini said. (Previous Pepsico, he was the first designer called the role of a chief design officer in 3M.)
Under Porcini, the Brands saw a significant glow in the design of the Pepsico family. Arrived shortly after Disaster Pepsi rebrand of 2008 in a flat design period. And in the next ten years, investing in the domestic talents, claiming that the approach would save the company’s money when the approach would offer stronger autonomy. Porcini opened a flagship center in NYC in 2012, after following his success, he created the most 18 in the world, 18 more in the world, and 400 in the world. Pepsi’s revenue increased by 40% at that time, and shares also increased three times.
Porci goes to two special high notesWell-taken black and blue pepsi rebrand A new mountain dew, which started in 2023 and hugs the appalachian roots last year. Also published the work of the work The human side of innovation: the power of people in love with peopleIn 2022.
The next movement of Porci is still unknown. Meanwhile, we appealed to Pepsico to ask if the company intends to hire a new chief design worker and we will update this story if we hear back.
