Sellers are held in the emotional balance sheet and are forced to fake or manage emotions to meet the work requirements causing work requirements.
On sale, “fake” is not just one attractive; This is a practical job description. Behind the polished smiles and the sales behind the pumped pitches are made of emotional gymnastics juggling and mental health, known as “emotional labor”.
A new study Industrial marketing management What does the attention of the attention of the salspeholic cooperation is what the attention is to the attention, resulting in welfare. The health costs of poor workers in the United States are $ 500 billion every year, and it is not possible to take into account this problem.
It turns out that sellers do not wear masks only. They must actually actually act emotionally. Whether the “surface actor” (does not feel “deep acting” (persuades themselves to feel the emotions required), the pressure is real.
When researchers adapt to the roles of a seller’s basic values, these emotional labor can manage more effectively. But when there are values ​​and business clashes? Well, when it builds this burn.
It is clear that more than 70% of the sellers who solve mental health struggles, enterprises, the originality should be promoted, and the unmarked environment. If the sales game is ready to falsify it, customers can say and do harm to both the seller and the lower line.
High price of sales depletion
“The management of emotions to meet the work requirements can lead to exhaustion, dissatisfaction and negative customer reactions,” he said. Science Daily. “Work satisfaction is important for the general welfare that emphasizes the need for the needs of supporting jobs.”
The pressure on the roles of the rejection, the pressure can cause significant emotional tensions to perform. More than 70% of people working in the sale said they were fighting mental health during the investigation.
Vendors from the University of Mississippi are expensive workers, “said,” Khahayar Afshar Bakeshlo “is expensive.” They bring money for the organization. Thus, if they miss an opportunity, it means that the money does not come. When a seller is turned on, not just a person’s loss but not everything they bring to the company. “
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Solution of sales depletion
So what is the solution? Align your personal values ​​with job expectations. Sellers need workplaces supporting authenticity, mental health and ethical leadership to manage and burn emotional labor. Sales managers must create an environment that develops it.
“Communication is the main,” said Afshar. “When the workers can speak openly about their struggles, they do not carry the burden alone.”
Authenticity is the key to sales success
The research is clear: True – Adapt your feelings with your shows – benefits everyone. If you turn on, find a job that adapts with your values.
“There are two mucus in the Play: Private and Organizational,” he said. “When syncing, the magic is where the magic happens.”
When enterprises ensure customer satisfaction in any cost, often create unstable emotional requirements. Unfortunately, clients can cause a heart, lose the state of losing it. What is the most effective sales strategy? Stop fake it and start building an environment where authenticity is developing.
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