The opinions of the entrepreneur are expressed.
Every successful work I started, there was an important thing in common: We have solved the pain point.
When setting up a website for the town of town, I needed a membership system that allows people to create profiles and browse others. Long before there was something on social media, I created a proto-facebook in the profile manager, essentially. It was a shot because there were the same needs of such other sites.
For several years, when a new York Media company has been developing in a new York media company, watches in the form of building forms. I hated the task of building these forms – this time and it was boring. My company, Jotform, today is available today for two reasons: 1) Forms are incredibly useful for different things, and 2) I never wanted to build from scratch again.
No matter how much a product is sparkled or sold, but it will never leave if it does not solve a problem.
Related: Don’t look for problems: your own pain treatment is a good way to prepare a new product
The importance of pain points
Some founders believe that if they create something cool enough, customers will perform magical way. Never work. As a result, these founders leave a product with a product full of zero users. Juicero, $ 400 Juicer The only function can easily be done by hand? The Internet was a laughter, before he died quickly. If you have never watched the show Shark tank, you know how often (rarely) how often (rarely) have been followed by unique, quirky and completely unnecessary products.
Solving a pain point to be clear, it means to develop an idea of ​​a novel completely – simply means to take the product to better. I always think of Warby Parker, the way we shop for new frames, I think of the variable glasses purveyor. Not sure you can’t get glasses – Only Warby Parker’s Innovative House testing program has made it easier and more affordable.
Find the point of pain
Pony for a small, wealthy sub part, flash, unspoken products and services, is to target the best bets of the founder.
The presence of the vast majority of Americans – 98%In fact, the use of smartphones has opened great potential to revolutionize how the services are delivered. Many companies successful in this space are not fully sexy – take DoomsdayAllowing customers to send money to Western Union to international devices; or CityblockA technological management provider that offers maintenance of communities that are not sold.
Finding the right pain point is an art – my goal for me was to solve myself. But you can also look at the people you know, in your community or the world. If you are looking for yourself or your circle immediately, it is obliged to go where people ventilate. Forums such as Reddit, Slack Groups and Tracking Servers are humid with people who share their frustrations. Your goal should not be on the field, but you need to listen and see what people say.
If you already have a complex of an idea, use Buzzsumo to see what discussions on some keywords and related phrases or statements.
Related: How to determine the painpoint of your customers?
Get the facts
The above suggestions should start to fulfill your research – but this is just the beginning. “With a problem, the intestinal feeling or personal experience can be a strong signal, there is a problem to solve, without work, you really do not know a solution to a winning solution” saying Harvard Business School Chief Teacher Julia Austin.
This is an important question I asked all of my hones: “If the product was ready, how can 100 people use in a short time?” This is the root of the important difference between the confirmation of interest and problem. Interest can be measured in a number of ways – positive feedback, social media signs, etc.
A good way to kick the tires in your opinion is to try your product manually, otherwise known as the wizard of the OZ test. This allows you to collect feedback when saving efforts to build a complete prototype. Take care of the answers you receive – the reactions to your hand solution when building the real thing will be critical.
The solution of pain dots is not only a way to work – this is the foundation. To apply to your disappointment or touching the needs of others, the key is to listen, confirm and innovate. When you pay attention to real problems, your product has the best chance to influence.
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