The opinions of the entrepreneur are expressed.
When we think about large founders and entrepreneurs, they are not just a solution, and tend to face problems. Why? This is simple: When you are interested in the solution, you end up prioritizing the wrong things; But if you pay attention to your problem, you constantly appreciate the fact that you can most affect – for both customers and your business. Great entrepreneurs always ask themselves: “Knowing I know today, what is the most important problem to solve and how can I solve it?”
In January, in January, in January, in January, the Los Angeles, where my company destroyed ShoppingIt is headquartered. Selim is always aimed at building a place to walk the largest home decisions for homeowners. Historically, it is built as complex repair works and the main cuisine of the house or adding a name. However, when the wildfires came out, all the neighborhoods were destroyed, and the hosts suddenly faced incredible challenges – and we had to move fast to support the needs.
The world has seen similar technology companies such as in almost night – almost overnight – in almost night, such as the types of enlargements during the Covid-19 pandemia. Pandemic allowed people to zoom in in a new light: once used for businesses, most people, on their phones and schools, helped not to touch anyone without demanding no one’s technological savvy. In the proposals of the zoom, this change has allowed the brand to be a solution in the crisis while strengthening visibility and long-term relevance.
In order to meet a need for a need for an urgent need, we need to re-evaluate how to support the homeowners after the wild fire. Determine new customer needs in our experience, taught our team valuable lessons to quickly adapt to the transition and ensure long-term sustainability.
Regardless of the problem you are in the solution, the following classes, I hope your work strategy can help you quickly redirect the brand’s attention to your brand.
Related: Success is the greatest benefit of adaptation
To identify and adjust the needs generated by the main strengths of the brand
When he started on January 7, when he began on January 7, I took me back as a founder and forced three questions to myself:
- What are us unique? For us, this answer remained the same – the hosts help to travel expensive, emotional and long-term home projects.
- Where are we the privacy of ourselves in doing so? In addition to being our headquarters, Los Angeles has always been our largest market.
- Who are we unattractive to help? This is a response to a changing night. Instead of aiming for the maintenance work based on homeowners, the most relevant need lost his homes and all their lives upside down.
It is important to stay in trouble in difficult times – not solved – focus. Returning to these basic questions and help us stay on the road, but it is also important to be aware of what you are not good. Knowing your restrictions will help you not accept the difficulties that you don’t have good placement to solve.
We have adapted our brand power with emergency homeowners, to navigate the insurance process, understanding the insurance process and bleeding the perpetrators of the emergency homeowner. By changing our priorities to support the affected landlords, we did not touch the most pressing problems, as well as strengthening our ability to mobilize resources quickly and strengthen our mission to manage rapidly. Similarly, Airbnb also moved after wildfires that expelled thousands of people, and the open houses program offers a free temporary apartment for wide rights and first respondents.
How to attract your team and your customers during the passage
We had to ensure that our team and customers were aligned after understanding our variable needs and strengths. This three main steps required by our team:
- Set the tone: Clarify that the activity is required, it is not optional. Your team does not intend to do anything by the company, but it is necessary to understand that it happened and will understand it together. Speed ​​and agility are critical, so be preliminated about the pace of change required from all team members.
- To explain why: To detail your special reasons and always be assigned to be aimed at creating the first and business value of the customer’s impact. These are often closely closing – to help customers in a meaningful way, usually results in value for work.
- To be clear in what you don’t: With an extreme example like a wild flame, it became clear that our busy team could easily instill. It was important to be clear to what we do, but more important to clarify what we are no to make. This can be aimed at nothing, not the things that once awarded to things that are prioritized and focused.
Matching for an emergency reason, you protect the team commitment and smooth execution. Customers are as important as clarity. Customers should be sure that this is good for this new attention. Even if you have not solved a precise problem before, you can emphasize the relevant experience and experience that is preparing to step on your company. For example, with the landlords affecting the fire, thousands of homes stressed how to help us rebuild the houses of our hosts.
People affected by a crisis are doubtful and they can be worried about taking advantage of. It is important to be transparent about your intentions. Why communicate with the fact that your care and success is their trust will be confident and honestly will strengthen your commitment to help.
Related: I live through the California Wildfires – here’s how every business can prepare for a natural disaster
How to quickly combine, but continuous
Speed ​​is important when navigating the change. In our company, we need to think that something we often say is, not in weeks and months, so you think and driving and driving. Adapting to the crisis will require risk and practice in previous areas. If you do this without an accurate understanding of what success and when to get it, you can end up with open initiatives that do everything slow. Instead, set a clear time – more than two weeks, how can you try an idea in 24 hours? Accept the victims for some accuracy speed.
When the change occurs rapidly, it can create confusion and chaos, so it is important to build a clear property. Make sure that the team members are responsible and that they know their authority to overcome obstacles.
Adaptation does not react to change only – about the active way to solve around a clear, emergency and careful vision and actively identifying the right problems to rally. With the powerful parties and transparency and balancing speed, you can turn your customers and customers with sustainability, while keeping your work firmly and connect to the people you serve in a deep way.
