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Denmark Brewer adds AI ‘colleagues’ to the human team

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Denmark Brewer adds AI ‘colleagues’ to the human team


Fax – There are their names, faces and email addresses, but in the virtual world of five new colleagues in the Royal Unirw in Denmark, are in the virtual world where the beer’s employee is full of all potential.

“What we do is, our creativity, empathy, our knowledge, our knowledge of our customers,” Marketing Director Michala Svanne AFP told AFP.

Svane explained that human workers working with digital colleagues “get help to find more exhaust work and information.”

With the help of Denmark, Manifold enriched his team with five AI “colleagues”: all sales information, moller, moller, moller, commercial and beer and trade specialist, trade specialist, collected.

Initially, the helpers were nameless, but five “colleagues” now have back support, can change your outfits and interact with other employees.

The company “colleagues” – two men and two women and two women, which are attractive and suitable, interact with chatters and emails.

“When I put a picture of a picture of the AI ​​agent, the use and engagement increased four times,” Svane said.

According to Svane, he did not feel any concerns from human workers in accepting their virtual colleagues.

A professor specializing in digital changes in Copenhagen Business School, said that the AI ​​employees were prepared as “Personas” for a better user experience for them to interact with them.

“They are created to participate in special issues,” Damsgaard AFP.

In Royal Unibrew, Denmark’s second largest brewery, data collection and analysis and analysis and analysis and analysis and analysis and analysis and analysis and analysis and analysis, the “Sparring partner” is daily analysis and conversation.

Currently, it is interested in the alcoholic beer market and talking to instant messaging service groups ATHENENA already led by the completed report and the market review.

“Previously, many emails entered. We should look at the old reports and search for many things. Undoubtedly, more agility, we went to speed,” said Jorgensen AFP.

Another advantage, it can keep this analysis and collect information at home.

“We get more value and are more effective as we work,” said analytical.

Jorgensen is waiting for developments as well as Athens can participate in meetings.

Critical Thinking

Although the employees of these new relations become more productive, they must think that they protect critical thinking skills, and one of the leader of the leader Lise Knuppert Hordam.

“You have to criticize everything from Kondici because it is a car,” he said.

“It is based on all the information we have given to him. Thus, it is reliable, but he needs a human touch and creative thinking.”

The development of these new tools or “colleagues” is not technologically for Michala Svanne, but also the foundation for people who work together, and AI employees for the Hybrid team.

However, according to Damsgaard, each new technology also has a risk.

In this case, how much increase the questions, the employees have a mutual effect between his counterparts: is not a human and a true person that happened? What do you do if a human counterpart clashes with a businessman?

“It’s something we know about it,” he said.

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Photo: Grock

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Source: AFP





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