Canucks Coffee: We try to understand the new Sportnet deal

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If you scratch a bit about Rogers, which updated your head NHL and tablecloths, you are not alone.

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Didn’t the broadcaster do not raise money as the exceptional national law of Canada’s favorite game in the last ten years?

The presentation is tired, how we watch the habits of viewing, but how we follow the games, not how we follow?

So how do Hockey fans find themselves in the same place? And how these rogers do the dollar, do the dollar dollars.

Give it meaning.

First, a little about money: according Andrew Bucholtz of Terrible AdsIf the final agreement has been flown in Canada since the beginning, the cost of this new deal is about 1.57 times in terms of the US dollar in terms of US dollars. In fact, he did not double the old deal, but it is a remarkable rise behind a contract where many people saw a large number.

But then Bucholtz’s second point, which is the back end of the current transaction, yet the annual payments ongoing annual payments, this new deal is really watching the rates of the old deal.

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Again, given that the bottom line is so much in the last seasons, all is a bit confusing: SporSnet has worked in the first years and surrounded a large number of people. However, in the last season, the faces in the panel, for example, were more standardized. And the long feature disappeared, despite the best efforts of people who still work on the show.

We all do what we do in the media: less. I do not catch my breath away that the higher price of the games will lead to new innovations.

History has us a novelty and consumer benefits. If there is no competition, the product does not improve.

This is a victory for a large Canadian corporation, but not a victory for a little boy.

The last boundary

More importantly, it’s about the market cornering. Rogers Ceo Tony Stafferieri talked about how important the live sport for the bottom line. People pay for entry – both audiences and advertisers. This is Rogers’s efforts to catch the market and use this monopoly to drive their own bottom line.

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For example, some of these games are allowed to license. The NHL was obviously convinced that despite other leagues such as the NFL or English Premier League, they could ask for more than one proposal to increase the price of proposals, in this case, it was to accept market-consumer offer from Rogers.

In a way, it makes sense. Bell is looking to download TSN; Was TSN in a situation to make a suggestion? SportsNet spent an exclusive window to negotiate and took advantage of the softness of the moment to bend everything.

Rogers will now seem to sell a package to a support like Amazon.

Rogers also give the right of a team of a team, which is in the rise in the rising. These games have been sold in the current bargain, so it is fair to wait for it to be again; This is a valuable commodity.

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By continuing control of national rights, Rogers, such as traditional cable subscribers, even a captive advertising market. Rogers still command the market and bet that they can set the price to access a very special audience.

Protecting the rights of the parties, the money receives the rogers from the cable, so Rogers, despite the fact that the rest of the Cable TV market in Canada is a motivator. By handling the national package, traditional television viewers can still dictate the cable distributors that will pay for a very wanted feature. In general, the cable is a decreased work, but live sports remains something that people will pay one or the other.

In addition, because people are out of the cable, Rogers continue to turn into a poor quality application when providing a poor quality application, to turn to the flow subscribers that Rogers are already in favor of the broadcaster. This is something to watch the last point: If supporters want to watch hockey, if Sportsnet + continues to be glitchy, will they stick around?

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Cultivation

All this stated that in the United States – it is difficult to ignore a truth in the Beylenment Hockey remains a slight stagnation.

As soon as this week is declared, both ESPN and TNT numbers remain weak. Hockey is not a great sport in the United States, and therefore the Canadian rights package remains a league hockey-income power house.

And this means that a Canadian dollar is a bad thing in the league. Gary Bettman was cautious to answer a question about the possible effects of the Canadian dollars in Tuesday, but you know that they are worried about it.

pjohnston@postmedia.com

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