EFor many weeks, Bastián Barria, in northern Chile, entering the Tacacama deserts, looking for clothing items thrown in the sand. About half of the hundreds of clothes he found is in perfect condition. He collects it and adds to the two-tone toned stacks, which is kept in a friend’s house.
On March 17, 300, these substances, including Nike and Adidas shorts, Calvin Klein Jeans and leather skirt, were listed for the first time online for sale. The price? Zero. Customers only have to pay shipping costs. For five hours, it is sold by customers from countries, including the first group sold within five hours, Brazil, China, France, the United States and the United States.
Trade atca It is part of a campaign to increase the consciousness of the mountains and global texture in Chile and a global scale. Last year, a fashion show on stage was set on stage in the desert, where the models toured a cat in the sandy sand wearing outfits.
“We want people to part and want to feel the change – saying, but to obtain the content, show people, and telling people in the desert,” Barria, 32, Civil Engineer and co-founder She was dressed in the desert (Desert worn), an organization dedicated to increasing the consciousness of weaving waste.
“Initially, there was a certain disbelief to see what happened. I asked myself why the dresses in perfect condition when they were a lot of people who want to wear them. It really feels powerless.”
Chile has long been second or not for sale, most passes through in Europe or the United States before they arrive in China or in Bangladesh. In 2022 More than 131,000 tons of clothing North Chile came to the country in the city of Iquique, one of the most important duty ports in South America.
Some are sold again but the resources in the region are saying Ends up to 70% trash dumps every year in the desert; It is forbidden to throw land instability in Chile because the textile waste is in legal landfills. The desert is one of the most popular tourist venues of the country, known for other world views, but became a devastating place for those who live near garbage sites. Photos of a Mount clothing taken from space In 2023 he went to viral. In recent years, people applied to burn it in a try to hide it. The clouds of toxic smoke arising are environmental and health concerns for the surrounding communities.
The decision to do something about the crisis, Barria’s fashion activists came together with the fashion revolution in Brazil, Brazil advertising agency Artplan and E-Commerce platform VTEX, VTEX E-Commerce Platform, VTEX E-Commerce Platform, VTEX-in VTEX.
The re-trading ateca will cover a careful process for choosing and restoration of clothing to ensure that they are in good condition for sale. The digital platform is cleaned and free, which are available for free, bar shipping costs.
A judge, including the first drop, influences and personalities, including Dudu Bertholini Race Brazilgave information about the campaign on social media. The next drop is expected in April. Anyone interested can report their emails when more clothes are available.
The director of the Brazilian Fashion Revolution Fernanda Simon sees the project as “an Activity Act that proves we can do what is behind fashion and do something different.”
He says, “I want to inspire the outdoors, to inspire solutions, to reise the fashion model and talk about the circle.”
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About 92 million tons of weaving waste Every year created and created every second, a truck load ends in a landfill all over the world all over the world.
This phenomenon is the result of the growth of the fast-growing production model of clothing consumption and fashion industry, Simon says. “How do we prepare fashion” says. “We produce more and the speed of production is faster and faster. There is no transparency of how these clothes are done.”
20 years ago, each year will release four collections of the most labeled glasses, now with fast fashion and ultra fast fashion, can be 52 collections per year.
General inventory and unwanted second-light clothes, most of the United States, Europe and Asia are expelled in the global southern countries. Another place in this problem is especially visible, accra, Ghana’s capital, rotated clothes on the shore.
Simon labels this experience “Racist and Colonial”. The majority of raw materials required to come from the global southern countries. European countries and the United States are the largest consumers and when clothes do not want clothes, are withdrawn in the global southern countries.
“It’s a massive problem. It’s not just a chili, it’s not just a global problem. We are a global problem. We are a problem and proof of our fashion system.”
