Produced by HUXIU Car Group
Author 丨 li gang
Title picture 丨 Visual China
The planned “technical attack” has left “small remorse” in the critical end.
In the last two months, BYD has launched the waves of the “Open Year Official” and spreads very successful at the first few nodes.
As an example, the WECHat index can be seen clearly seeing as an example, “BYD” “Algawatt Flash Charj” press conferences, “Megawatt Flash Charj” press conferences, “Megawatt Flash Charj” press conferences, “Megawatt Flash Charj” press conferences, the previous key technology did not gain similar popularity as press conferences.
Last year, BYD’s WECHAT index trends in accordance with the four main nodes of BYD’s “Open Year attack”.
The reason for this is “not popular”, mainly from two aspects: the Tariff War has focused the attention of the people; Other brand smart smart driving accidents have negatively affected the market speed collected by BYD.
Communication is a temporary state. These two new products actually get market recognition and good results for “string arrows” and challenge BYD for longer.
Han L and Tang L: “Basic Products” is created specifically
The first reason for the placement of Han L “and” Tang L “, the main stamp of the main brand of the main brand of the main brand of the main brand of the main brand is that it is a strong impact on the average market and launch a new tour of new turnovers.
At the beginning of the 2024 financial statements of BYD, HUBUuu automatically analyzed the status of the development of the prospect of bicycle performance. Thanks to the upward movement of the average sales price of the main stamps, BYD made outstanding progress in the fourth quarter.(Tengwei + Rear + Leopard’s share of the fourth quarter increased by 0.3%, reached 4.2%)Common bike revenues still increased 5,000 yuan, total profit increased 1000 yuan. This was not only resisted in the industry, but also further improved BYD’s profitability.
However, since the middle of 2024, the production capacity expansion strategy of BYD passes through significant regulations. The tempo of the potential in the domestic market slowed significantly. At the same time, the basis of the BYD focused on expanding the foreign production potential. The meaning behind the adjustment is also clear. The “risk” of the “risk” of the current internal production capacity of ID will be expanded to expand the “award”.
The idea of the best development is at a higher level of “cake” because the cake cannot continue “growth”.
Speaking seriously, BYD is doing this in the last few years and the most open thing is to create and promote the product of “Tengshi”, “View” and “Leopard” and three sub-brand “Leopard”. 1 million, the most expensive brand of Yangwang, introduced 7,000 vehicles with U8 and U9 models in 2024. However, this achievement for BYD, which sells 4 million a year, is still “can’t turn off water water near thirst”(Tengshi and Bao are equal, the same, sales in 2024 will be 126,000 and 56,000 respectively).
Can the average sales price of the main brand increase? Is there a great increase in sale? In fact, during the process of asking questions – create hot products in a high-level basic market(The most typical sample is the original ideal).
Product types are naturally limited to cars and SUVs because it is limited to the market; Since this is the main market, the price may not be natural; Because of the BYD, the point of sale should be more technically … After a number of natural logical justifications, BYD naturally appeared “Han L” and “Tang L”.
For example, take Core technology, Han L and Tang LIN have three “first”:
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First of all, all series are equipped with a “god B Eye” with LiDAR and “Self-Bive” and can exercise Urban Noa’s smart driving.(Song l only has high-level models)Open
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First, this year we will apply a new broadcast “Super E-platform” by BYD and can implement the KV architecture and fulfill megawatt flash;
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In the highly effective hybrid first(DM-P)Referring “Hybrid King”, a smart electric electric electric electric electric electric electric power-wheeled technology used in models.
We’ve analyzed deep and analyzes and reports in depth “and” the eyes of God “and” Megawatt Flash Charge “. Previous Zhijiya is no longer the shortest council of BYD’s product capacity; The latter involves the energy filling of electric products directly on fuel fillings.
Byd still thinks that the technology bonus is insufficient. Last week’s press conference added a new king “Tang L”. This new technology allows the two-wheel drive to achieve two-wheel drive mode, Tang L DM, the fastest, electricity and fuel consumption only in the 49L / 100 km and its total range of 130 speeds up to the kilometer. As a result, the acceleration of the sports car, the fighter consumption of compliance and the endurance of the extra fuel tank. “
In addition, a clean electrical level version is a motor with 1000V, 580 kW and maximum speed, which further improves the rear acceleration of the vehicle; Equipped with opportunities to detect road conditions, the shock absorbed soft and hard clouds the chasariot C chassis in real time, etc.
There is no absence in terms of comfort. Different huds, leather seats, front seat foot support, rear seat ventilation and massage, 16 speakers and refrigerators are all entered into the middle and upper ends.
The newly developed view, the addition of many new technologies, completing the smart driver and further improve comfort attributes, just received the list of relief attribute: 219,800 Yuan L. Home; Han L DM 209,800 from Yuan; Tang l house starting from 239,800 yuan; 228,900 Beginning Tang L DM; All top products do not exceed 300,000 yui.(Including super overlapping version with drones). Given that the existing consumers are mainly engaged in exchanging, the official press conference announced large exchange discounts for other brands and BYD brands.
The launch of two products in finally, “Technology thinks more than anyone else, and the power of the product is more than anyone else thinks everyone else is thinking of everyone.”
Before the starting conference, a large BYD seller of South China announced HUXIU: “Han L and Tang L, are models encountered as BYD sales in recent years and the manufacturers have sold the most vendors in advance.“(There are the first part of more than 20 vehicles in many stores). This clearly shows the “guarantee of the first party of delivery” indirectly, the confidence of BYD to defeat these two cars at a time.
Can it be sold?
Completely with two products fully loaded in all aspects, the first stage of the prices of the three rounds of press conferences are likely to achieve a hot sales target.
More than 200,000 yuan is still a profitable battlefield for joint ventures
Later, the Han L and Tang L and Tang L and “Tang L” sold more than 200,000 Yuan can complete the other two strategic mission: 200,000 to 300,000 high-level market structure. This assortment takes advanced measures between independent car companies and accelerate the competition.
But, unfortunately, the perfect idea above was “unhappy” to face other brands of other smart driving accidents following the other(In this regard, Zhijia cannot be said to fail 100%)and the effect of the tariff war.
On the other hand, BYD is its own restrictions.
In recent years, the trend of change in the average bicycle has openly reflects the expansion path from the date of development: 2022 years since 2022 continue to decrease in the lower recent market. This “sustainable and sustainable” development model continues to expand its production capacity and successfully won the sales champion in 200,000 yuan market.
However, the restrictions of this development strategy have been gradually emerged: Although the sustainable growth of sales causes the brand’s voice, it is difficult to promote a brand-based leap.
Description: JELAN WAY
Taking into account the information of the 2024 New Energy Research, which was reported by the 2024 New Energy Research, the Brand of Third Party Jielanlu, was excellent, but “index”, “net recommendation value” and “a brand level”.
How to explore how a faster and more effective development is to explore how to explore how to explore and increasingly strong competition in the Chinese car market in the Chinese car market in 2025.
The two main products, Han L and Tang L, if it can be sold well, it means that BYD has taken a big step in solving this problem.
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