As a music stream subscription, the price is inevitable?

After the explosive growth for years, the music stream market in the UK offers new research.

According to Midian research, about half of the population signed applications such as 32.4 million people, Spotify and Apple music.

This pays more than 20 million who pays for video flow, but the number of new subscribers gives the tail. Last year, approximately 1.25 million new customer plans removed the plan, which represents 4% growth. In 2020, this figure was 9%.

The Midian says the slowdown will cause a higher price. “What do you do if you don’t grow up? You have to pay them more,” said Mark Mulligan, the company’s managing director.

Spotify has already hit the price of the award plan in the UK. After the years, 9.99 increased by £ 10.99 in the summer of 2024 in the summer of £ 10.99 and in the last May 11.99.

The Swedish company also knows that this year is familiar with a new highly loyal streaming option, which may cost £ 5 a month.

Amazon music, the second largest flow platform in Britain, also increased its prices in January.

Mulligan said it was just the beginning.

“During the coming years, wait for a sustainable and agreed effort from the music industry, find new ways to pay more money on subscribers.”

The Global Digital Business President of Sony Music Dennis Kooker claims that so much increase is the vital.

“Spotify explicitly commented on the higher price of his intentions. I trust this and I think this will happen last week that the expression was in an event held by the writing industry organization.

According to Mussia, an alternative would apply a “truly cheap, input level” subscription to attract new users; But Kooker rejected this idea.

“We tried and explicitly tried to work in the middle valuable steps.”

Users who do not want payment can be included in a “very healthy” offer on ad support services such as YouTube; The monthly subscription offers millions of songs to everyone.

“In fact, it is really different from the fact that you can explain to consumers and it’s really different from what is really offered,” he said.

Outside of England, the last report of the Midian showed that the number of people subscribed to music flow services increased by 11.6% per annum.

The majority of growth came from markets in Africa and India. China has expanded its leadership as the world’s largest stream market, which has 190 million subscribers.

Mulligan predicted that the growth of flow services outside Europe and America could change the way we listen to music.

“These mass-installed bases of global flowers in the Global South We will see a culture turn to shape the western listening habits in the Global South.

“As for the big markets, more people will want to be an artist, and more people will want to set a record label.

“Thus, more music will be done, more music will be exported and there will be some kind of cultural balance.”

The change has already begun. According to IFDI, sub-Sahara Africa exceeds the world’s fastest growing musical market, the world’s income exceeds $ 100 million (£ 770,000).

Genres such as Afrobeats and AMapiano are quite popular and became a boy burning Nigerian star last year The first African artist to the title of a stadium show in the UK.

South Korea is a power of power – 45% of all physical albums sold in the last year – Latin America’s largest recording artists in the world, including bad bunny, carol G and Peso Plumman have some greatest recording artists.

As a result, the historical of the UK’s historical musical dominance goes out.

Last year British musicians could not appear in the first 10th of the world’s best-selling single or albums, for the first time in two decades.

“In basic conditions, the democratization of the music we see is very beautiful thanks to the flow – but it is a very crowded place,” he said.

“The British sees progress artists like Myles Smith and Lola Young,” he said, “He rarely successes in these days these days are rare.

“It can take five or six or seven years to get to the point where you earn a large home name, reward and numbered album.

“Thus, things continue behind the scenes. It simply requires more navigation than before.”