In which way, it has been a very difficult for the retail industry, regardless of the language.
Even some of the greatest corporate drought have been to fight rapid changes and consolidation since the early 2020s.
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Covid-19, which took place at the beginning of the decade, brought widespread locks and the person has reduced the power for shopping, food and travel.
Flush with cash entering the retail pandemic – or when it does not make solid online transactions to swim them before re-opening work – the survival game was suddenly more difficult.
When things are opened, interest rates have already been convenient to borrow for many locations. As a result, retailers, interests or footprints to get completely close to the feet were shrinking.
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Sportswear saw the growth in the 2020s
But there was an exception for the rule.
Mostly speaking, Lululemon, Nike, Adidas and a few large players such as a small brand, a sporty clothing or leisure leisure industry saw impressive growth during the pandemic.
More retailers:
- Walmart CEO sounds alarming signal with a great problem for customers
- Target Walmart makes a change in scary Costco
- Top Investor takes a solid position on problem retail brand
- Walmart and Costco are a great change that affects all customers
Because many people have spent more free time in their hands to work out of the house and engage in a hobby – as a nearby court plays basketball or yoga at home.
Adidas makes a big change
Although the German sportswear company has struggled in a different department, although a large brand of pandemic as Adidas.
Once the popular partnership called – Yeezy called – after the west, made hopeless and controversial comments in 2022 with Western Kanye West.
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Now Adidas has been successful for three years that he has successfully canceled and canceled the inventory of Yeezy successfully.
Adidas CFO has said that harmful ohlmeyer analysts are “a yeezy shoe in our inventory”.
Then Adidas CEO Bjorn Gulden said the brand saw potential and other brands saw potential in the process of meeting the struggles now.
“You know that all of you are fighting the big opponent,” he said. “And you know that the world is very variable and a variable world that one is fighting.
Adidas sees the opportunity to increase in the United States where the competition is hot.
“There is no need to be number 1 in America because this is a dream – rivals are so strong, but we grow stronger and more stronger than historically,” he said.
The full annual income increased by 11% to 23.7 billion euros and Q4 revenue increased by 24%.
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