Today’s Whiplash has a few simple, timeless strategies, ranked consistently among the best in the work and uncertainty environment, to speed up the growth. The wheel has no required.
Such a strategy is test-scale–For a long time, a beginner staple, a dear test and cousin of learning approach. Both can play a key role in the company, industry, size, size, growth curvature and significantly depending on the stage of internal culture.
Basically, testing and learning uses small-scale, iterative practices to see what the best work is. Trial of different messaging in the marketing campaign, for example, or maybe different product features.
The idea is to collect information, analyze the results and learn what works … or do.
The test-to-scale increases ante by raising something to another level. These tests aim to discover that a product, system or process can withstand the large-scale rolling or production “Stress Test”. This can include production capacity, supply chains, distribution channels, sales transactions, user setting and data collection.
The benefits of a test scale of the outgoing strategic arsenal will be calculated from multiple directions, including:
- Faster time to market: By testing the concepts early, the probability of success and confidently, and you can start them quickly and confidently.
- Information: Practice creates valuable real-time customer information that is very useful to make fast-scale decisions.
- Innovation and agility: The test creates a business mentality, which allows you to develop sustainable development, better informed decisions and fast adjustments.
- Risk reduction: Experiments are further lowering the risks by identifying possible gams and pointing to early alternative solutions.
Entrepreneur DNA
In an environment of hypergrowth – a liquid IV navigated for years berry happens quickly. The rapidly growing company is a key factor in helping the soul of the soul of DNA, achieving the type of growth and expansion we can imagine 5 years ago.
For us, this is the spirit of entrepreneurship, how we choose how to establish and prioritize. This is where it is test-to-scale.
We are watching 80/20 rules. Although about 80% of our investments are proven, another 20% goes to practice. You never know where the fifth fifth will take you. The answer in our situation has been a “long, long way”!
For example, our experience with the tiktok store has resulted in e-commerce knowledge and information rich in our team to help our team open a new, high potential channel. Experience the game, the high ROI media canal for us.
These are only two among the marketing tactics that start as many major liquid liquid IV products, processes, sales channels and tests, but now our success is inseparable.
Learn from a test
Below are three basic basic learning and test-scale benefits test-scale that can help any of any companies grow in super downloading of this simple strategy.
1. Commitment to learning: The possibilities of testing and, of course, are a requirement. But more importantly, the results should also learn and learn. This is more difficult than sounding. There is a natural inclination to bury failure than to learn from it.
The aspect of the equation is a valuable payment. Remember that something is not working is as important as learning that something is doing.
2. Ruthless priority: We spend a lot of time and effort to prioritize our selected experiences and potential lessons in the liquid IV. There is an endless list of our work rarely test, but really a few If necessary.
In areas we prioritize, customer relationship management (CRM) include engagement and personalization, R & D and innovation’s new product development, omni-channel demand and internal units and internal compounds and internal units. The areas of your choice may be completely different. It is to make a difficult choice that matters.
3. Jtbd: The way the practice application “work regulation” is based on research so that people think that the products and services are mainly a type of “work” type. Works for work can be properly hydrated, order, to order a deck, take thousands of other tasks that consumers need to be regularly implemented regularly.
The centralization of your test-scale approach around JTBD helps to make the innovation more effective and marketing. In the liquid IV, it became one of the main drivers that helped our brand awareness and household penetration numbers.
There is nothing like failure in a culture that evaluates the experience. There is only opinion. Your successful probabilities will be directly mixed with your ability to embrace this opinion.
Mike Keech is the General Director of the Liquid IV
The rapid company’s impact council is a prestigious leaders, specialists, managers and entrepreneurs who share the concepts of our administrators. Members pay the annual membership fee for peers learning and thinking leadership opportunities, events and more.
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