The Tourism sector of the Center for Tourism Economics projects will be 340 billion dollars in 2025 ($ 57 billion) in 2025. This represents a 3.6% increase compared to 2024 figures. Tourism is now building about 10% of the State GDP, builds itself as a critical economic column.
The tourism industry creates fundamental employment opportunities in the province of São Paulo. Authorities await 33,000 new direct work by the end of the year. Currently, tourism supports about 500,000 positions between 52 different economic sectors.
Visitor numbers fuel this prosperity with 51 million tourists this year. Local Brazilian travelers are 48.5 million of these visitors. International arrests strengthen 2.5 million and foreign exchange earnings.
São Paulo City protects its position as the main gate of Brazil for international visitors. The metropolis took about 220,000 foreign tourists in January 2025. Protecting a strong hotel requirement in the city, about six minutes in the city is being held every six minutes.
Hotel performance remains firm with stays around 65%. Daily average prices rose to about $ 658. The region between the 410-550 hotels offering guests, a total of 42,000-50,000 rooms.
The three strategic tourist districts, which are established last year, accelerate growth with tax benefits. In the city center São Paulo The region is waiting for 5 billion ($ 833 million) in more than three years in investments. These zones attract both public and private capital to increase their visitor experiences.
São Paulo tourism is $ 57 billion in economic growth in 2025
Main events significantly increase economic figures. São Paulo Carnival created $ 3.4 billion ($ 567 million) in the beginning of this year. This holiday created 50,000 temporary workplaces and attracted 16.5 million participants in three weekends.
Tourism Secretary Roberto de Lucena emphasizes the advantage of the state’s competitive advantage. “São Paulo continues to grow above the national average. The state involves most tourists in Brazil and contributes most to the national tourism economy.”
