There is a certain romance for a perfectly built wheel. Science, mechanics, mechanics and a careful attention to detail that can make or break a walk. In Cumberland, Cumberland, in England Columbia, Wheels in favor It proves that high-performance wheels are not to come from some wireless factory. Made with special, hand-established and mindful drinkers.
The NOBL was around 2012. Then at that time, carbon rims were not the animals today. Thus, the founder began to press the wider, stronger wheels with better components. This basement project has designed a full-fledged business by designing a new standard for specific wheels by designing their own carbon rims.
Established for the order, set up to the end
The heart of the coup surgery is customized. Their carbon rims are drawn in Canada and are produced inside their own molds abroad, but each wheels are built inside. “Customers tell our website, Rome model, hub, words, nipples, Skyler Recknell.” Then one of our wheel-builders builds in Cumberland. “
This is an operation that prefers quality in volume. The process is not a methodological and demanding shortcuts. Every wheel is ready to hit skilled hands, voltage, weddings and dirt. “We rely on highly qualified wheelburders,” Recknell explains. “It means that we can achieve the quality of the wheel building, which is a completely automated system.”
And turning? “We aim to build wheels and sent in seven to ten days.”
Stay in the north of TRUE to expand the south
While the palities grow old, their roots are planted firmly in British columbia. Cumberland is not only the company’s home – this is an ideal test ground for wheels built to abuse BC’s famous brutal territory. “You can bike on the roads from the store,” Recknell said. “This is a quiet city, but we all live within five minutes of each other and everyone shows to work on their bikes.”
He said that the demand for Zambbian wheels, especially in the United States, “located in the south of our borders south,” he said. This caused a great action: Opening a new wheel building in Bellingham, Washington. The US operation allows reducing the throne during shipping time and avoid border delays and provides more time to provide American customers.
It’s time to move, let’s say it’s interesting. Tariffs keep each living industry in the industry, but from the outside, it seemed like a long game played perfectly. “People thought we were geniuses,” said jokes. “But we really decided to make it smoother for our customers.”
Out of the ways: gravel, innovation and future
Although the believer is known best with mountain biking wheels, they also expanded from gravel. “We have a smaller staff, but there are really great gravel wheels.” The full way? Not so much. “We aim to be a mountain and gravel brand.”
And when it comes to material, it’s all carbon all the time.
Loyalty to high-level technology also stretches to their partners. NOBL is one of the best builders in the world, using Berd’s DynEma SIM spokes – turned heads in the Olympics. “We are second in the world in the world in the number of wheels built in Bird.
Put forward
All this went through, Gormbi was small but powerful. Cumberland operation, customer service Market builders have 20 employees to market. A new facility in the United States is just starting small with a handful of founders required with a handful of founders.
They don’t slow down. Recently, Freeride Legend Rémy Métailer and Canadian Slopestyle Ripper added Mark Matthews to athletes listings and pouring details, there are more innovations in the works. “We always prepare new products”, sign application. “Probably soon there will be fun things.”
For athletes who want in practice? Special orders are the best. Whether you want a group of specialists or a specialist group, a group of experts to walk through HUB and noisy options, they will properly build it. “You can even send us your own hubs to us and we will navigate them for you,” he says.
Noobl is about mass production. It consists of doing everything with a craft distinguished in an industrial, accurate and cheaper, faster and larger industry.
This is exactly for those who know.
