Credit card perks we all pay for

I stand in the things that felt like a bunch of a Posh hotel – all soft lighting, marble counter tops, luxurious seating and parquet style flooring.

An ornate board occupies the corner of my eye.

“That is a pleasant comfort, as well as a seashole like caviar, and will enjoy champagne for both caviar and guests,” said Dana Pouwels, the United States in the United States in the United States.

Chase’s New Sapphire Lounge shows me around the La Guardia airport in New York.

Waiting to catch a flight can be seen these days – if you can pay 550 (£ 433) to the correct credit card required to properly get access.

Then once Chase’s New La Guardia Lounge you can choose to pay up to $ 3,000 to access a special bunch within a few hours.

Probably all of the credit card companies you are completely unaware are part of those described as a global weapon race – they compete to overturn each other with greater, better, better airport salons.

In the absence of many of us in these halls, experts say that we have helped us to pay for them. And they don’t come cheap.

“Yes, it is a gun racing and becomes extraordinary,” says Clint Thompson, news editor, a point man in the flight and travel website. “We are talking about ten million dollars in a living room.

“As a new (American Express-Sirahli) Centurion Lounge in Atatan, I believe that it spent about $ 100 million to happen.”

Airport salons are not a new concept and airlines have long been together to offer branded credit cards with credit card issuers lounge access.

However, the card issuers now build directly to cardholders and set themselves to apply to potential new customers.

JP Morgan Chase, American Express, Capital One, all now in the salon – and lifestyle.

For American Express, this includes open a high-level salon in the Midtown Manhattan.

His Centurion New York Place is located on the 55th floor of a skyscraper, which offers the 55th floor of a skyscraper, New York and beautiful food and private sticks.

Developed for Centurion Card Owners – a card that will cost $ 10,000 as a fee of $ 10,000, $ 5.000 per year. And only one is invited to get one.

“Credit card company or a charger card company, more lifestyle brands, entering the restaurant, entering the restaurants,” said Audrey Hendley, who is a global journey in American Express.

The card issuers were even transferred to the 21st century and coffee shop.

There are Capital One Capital One Cafes – now there is a bank in a bank.

The Branch of the Washington DC’s Georgetown neighborhood has all the classic signs of the hip coffee – the exposed gaps, bare brick walls, barista coffee machine.

The only intimacy you can be in the bank is the wall and branded touch screen of Neon capital. See a little closer and see one of the casual dressed people who look like a customer, in fact, all this is here to meet all the bank needs and help you all your bank needs.

Someone can use a cafe, but a capital can save a card and make money from brewing.

“We create a salon salon for our products,” says Shaun Rowley Capital One Cafe Director.

“To enter customers and move their capital, to enter it, smell it and even taste it with our cafes.

None of this sounds like a language in the language you normally hear from financial institutions.

Dan Bennett, Ad Giant Ogilvy is the head of behavioral science. He says all about the brands that people themselves think of people themselves and other people.

“Yes, it is a plastic piece with a chip holding your money, but it really is something that gives a position in society,” he says. “It’s something that says something about who you are. It’s something that can make you feel high.

“Credit card firms do not build rooms only in the airports, they feel. This is amazing that the financial services managed to look at some deep core drivers and then practice.

“And so they were able to draw more psychological sleeves than to look at the world through a rational lens because they are so successful.”

However, even if you are intended to get access to these places, according to Lulu Wang, you have owed them as a result. Northwestern University of Northwestern University near Chicago, a financial professor associate professor in the Kellogg Management School and learned how card payment systems work.

Indicate that credit cards are more expensive For merchants, they retailers or iron cards or restaurants have received a higher processing fee than debit cards.

Prof Wang is likely to put prices to pay the value value of people using merchants credit cards.

“You usually think that there are corporations, you know, they are facing higher expenses, and consumers will be a very important part of these costs,” he said.

“If we apply all these costs of the merchant, this is due to the expense of all we have as a consumer. Good people use high merchants, high premium cards, and then the rest of the society.”

Whoever takes the value of a travel direction is clear. The card issuers come to experience more salons and lifestyle experience because they compete against each other.

The weapon does not lower the race to get your credit card loyalty.