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American dream is in crisis, but creativity can help

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American dream is in crisis, but creativity can help


It is difficult to imagine that America has not fought in the Brand Marketing.

The intelligence unit of McCann Worldgroup The center of truth Customers create research on things facing information, health and gene Z., and opened an open way of recent recent research in the last few years: The truth about AmericaThe team is just this weekend The fast company grill in SXSW.

“We saw not only our customers in America, but everywhere, our customers asked America. How do we walk this market?” “I think that other markets are always looking for America to lead these issues. Thus, if things are changing, they want to understand why this is why it has changed and how it has changed and how it has changed and how it has changed and how it has changed.”

(Photo: McCann)

And what is the idea of ​​the American dream developing.

According to the research, inflation did not make up 72% of Americans, automation war and more. And this thinking helped what the case called the “ghost gap” and linked Americans with the growing division compared to these desires.

52% of Americans still exist today’s dream today, and 70% say that despite the efforts of how much it works. The deeper, 77% of Americans still believe that the country has yet to provide good opportunities, but they become more concentration among fewer people.

(Photo: McCann)

Despite the sections, McCann’s research claims that the country is in one place, ie creativity, ie 88% of respondents, 88% of respondents said.

“We know that creativity is a strong force that helps to divide the bridge and shape the future of our country,” McCann is called Elli Dembo, Global Information and Intelligence Chairman, Global Information and Intelligence. “And we believe that brands have the power to re-enhance the creative culture of America in America.”

“Brands are always available to show people, always: a world of vision, a dream, a dream, a dream,” Simpson adds. “In the last few years, this tension between imagination and reality and frustration in America is really pronounced.

Find the complete results of the truth about American learning here.



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